Custom owner coaching and virtual dog training

One on one coaching from your living room, made for people who want more out of their relationship with their dog and want to be the ones training them. Every step is guided personally, from your first call to your last.

14years training dogs
500+families helped
2founders: Alex and Maddie Schnell

Our philosophy

A trained dog without a trained owner is unfinished work.

Most training success comes down to intention, honesty, habits, and follow through. We coach the whole household so the results last long after our calls end. Our goal is to turn dog owners into dog stewards who truly understand what their dog needs and what is really causing the disconnect.

Alex Schnell in a Dog Team Leader shirt holding a Malinois puppy over his shoulder

i.

Structure creates freedom

Clear routines and boundaries are what earn your dog more freedom, not less.

ii.

Owner education first

You leave every call knowing the why behind each step, with written homework and video lessons.

iii.

Balanced and ethical

Clear communication, fair boundaries, and lots of reward. Every tool is explained before it is used.

iv.

Calm is the key

We build emotional regulation over stimulation, so your dog can settle at home and in public.

Yes, and dog stewardship

Every factor matters, and it all fits together.

We start with the basics every dog needs, then look at the whole picture of your life together.

Lifestyle and routineStructurePhysical environment Nervous system regulationOwner mindsetDaily habits Emotional patternsHolistic pet healthPhysical fulfillment
Alex Schnell kneeling beside a Belgian Malinois on the San Antonio River Walk
Skills can be outsourced. Leadership of your dog never can. Our job is to guide you there through our experiences.Alex and Maddie Schnell, Founders

Who we help

Built for real households

New puppies

Puppies just home from a breeder or shelter. Routine, potty training, biting, kennel, and early foundations from day one.

Dogs of every age

We have helped dogs from six months to twelve years old, with problems ranging from jumping, ignoring you, and seemingly forgetting everything they learned after training, to more serious issues like reactivity or resource guarding.

Families starting fresh

Rescues, multi dog homes, and households where things slipped. We build a plan around your schedule and your space.

Every family starts with the same application and Connection Session. We work with a limited number of families at a time so each one gets personal attention. If your dog has a serious bite history or needs deeper behavior work, we will tell you honestly and point you toward the right in person option.

Your first step

The Connection Session

A real lesson from the very first call. Your application tells us what is going on, so we spend every minute teaching.

  1. i.
    We start where you areWe read your application before we meet, so there is no time wasted on background.
  2. ii.
    We find the real disconnectWe look past the symptoms to what is actually driving your dog's behavior at home.
  3. iii.
    Hands on coaching with your dogYour dog is right there with you, so you practice the first skills live with our guidance.
  4. iv.
    A plan you can use todayYou leave with clear homework and changes to make that same day.
  5. v.
    An honest recommendationWe tell you which program fits your family, or if another path would serve your dog better.

After your Connection Session

Three programs, one live call a week

At the end of your session, we recommend the program that fits your dog and your household. Here is what each one covers.

4 weeks

Foundations

For new puppies and dogs who need the basics done right from day one.

  • Week 1Daily routine, kennel, potty training, and hand feeding
  • Week 2Yes and no markers, leash introduction, biting, and play rules
  • Week 3Place, impulse control, and calm handling
  • Week 4First outings, socialization, and your graduation reassessment

8 weeks

Connection Program

For dogs who pull, jump, ignore you, or seem to forget everything outside the house.

  • Weeks 1 to 2Lifestyle and environment audit, structure, routine, and markers
  • Weeks 3 to 4Leash pressure, the walking follow, place, and duration
  • Weeks 5 to 6Door manners, greetings, and calm around distractions
  • Weeks 7 to 8Real world practice, recall foundations, and your graduation reassessment

12 weeks

Behavior Program

For dogs working through reactivity, resource guarding, or deeper behavior patterns.

  • Weeks 1 to 2Safety and management plan, environment, and nervous system regulation
  • Weeks 3 to 4Clear communication, leash pressure, place, and duration
  • Weeks 5 to 8Trigger work at the right distance, choosing calm, and guarding protocols
  • Weeks 9 to 11New places, owner confidence, and handling setbacks
  • Week 12Graduation reassessment and a plan for what comes next

Every program includes

Support from start to finish

  • One live coaching call every week
  • Our full video curriculum, filmed with real dogs
  • Feedback on your practice videos between calls
  • A graduation reassessment against where you started
  • A written training plan for at least 90 days of follow through
  • Community access with monthly live calls and Q&A: 90 days, or 6 months with the Behavior Program

After your program, you can add individual lessons or keep your community membership whenever you need more support.

Apply for the program

Tell us about your dog

About ten minutes. When you finish, you will pick a time for your Connection Session right away.

About you

How we will reach you about your Connection Session.

Please add your first name.
Please add your last name.
Please add a phone number we can call.
Please add a valid email address.
Please add your city and state.
Preferred way to reach you
Your dog

If you have more than one dog to work with, tell us about the main one here and the others in step 3.

Please add your dog's name.
Please add a breed, or "not sure".
Please add your dog's age.
Sex
Spayed or neutered?
Please choose one.
Home and lifestyle

Your dog's day to day life tells us a lot about where to start.

What kind of home do you live in?*
Please choose one.
Fenced yard?
Please choose one.
Do other dogs live in your home?*
Please choose one.
Other animals in the home or on the property
Behavior and safety

Please be honest here. Nothing you share is judged, and it helps us keep everyone safe.

What are you struggling with? Choose all that apply*
Please choose at least one.
Please tell us a little about it.
Has your dog ever bitten a person?*
Please choose one.
Has your dog ever bitten another dog?*
Please choose one.
Has your dog spent time around other dogs?*
Please choose one.
Training and goals

Where you have been, and where you want to go.

Please share a little, even if it is "none yet".
What equipment do you use now?
Please share your goals.
7
1 · Just exploring10 · All in
What are you most interested in?
Step 1 of 5

Your answers are only used to prepare for your Connection Session. We never sell or share your information.

Application received

Thank you.

We will review your application and reach out within two business days to schedule your Connection Session.

In the meantime, start keeping a simple log of your dog's day: when they eat, potty, sleep, and anything that goes sideways. It will make our call even more useful.

Last step

Book your Connection Session.

Your details are already filled in. Pick a time, then pay to confirm. Have your dog nearby for the call.

Questions

Before you apply

How do virtual sessions work?

Live video calls of about 45 to 60 minutes. We check in on wins, troubleshoot the week, teach the next skill with your dog right there, and set clear homework. You get written notes and video lessons within 24 hours.

Can my dog really learn over video?

Yes, because the real student is you. Most of what changes a dog happens in the daily routine at home, and that is exactly what we coach.

What happens in the Connection Session?

We have already read your application, so we skip the small talk and start teaching. We work with you and your dog on video, find what is really causing the disconnect, and give you a plan you can use that same day. At the end, we tell you honestly which program fits your family. There is no pressure to sign up.

Can I get help between calls?

Yes. Send questions and short videos of your practice between sessions and we will give you feedback.

What if my dog needs more than virtual?

Some dogs, especially those with a bite history or intense reactivity, do best with hands on work. If that is your dog, we will say so and help you find the right in person path.

What other resources do I get?

You get access to our extensive video curriculum, filmed while training real dogs in our board and train program, which has helped more than 500 families. Videos are assigned to you throughout your coaching, so you always know what to watch next.

What does it cost?

Everything starts with the $97 Connection Session, which is credited toward your program if we are a good fit and you choose to move forward. Programs range from under $1,000 to a few thousand dollars, depending on your dog's needs. We offer 0% interest financing for 6 months, and longer payment plans are available through Affirm and Klarna.

Where are you located?

We coach families anywhere over video, and we are based in Middle Tennessee for local in person options.

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